Apophenia is the tendency to form patterns where there are none. I suspect that without this well-documented weakness in our reasoning, we may have never developed language as we have. Words are not discrete tokens. They are individual components of a collage, torn from one context and reassembled into another. The latest usage contains information about previous usages in non-obvious ways. Thus, language evolves, gaining weight and ambiguity, like scabby flakes of flyer cut-outs forming a crust on bathroom walls.
‘Bimbofication’ is a word that fascinates me because it sounds so ridiculous and yet holds so much power over me. It sounds almost technical or medical, at odds with the immaturity of the subject matter. It has the air of very silly people being very pretentious. It tries to create a phylogeny of the messy, low, and embarrassing.
‘Bimbo’ itself is not a straight-forward word, because like all insults, it requires a viewer and a subject, between who they may be a combination of value judgments. The subject and viewer may even be the same person, judging themselves by internal contradictions! Widely believed to be derived from the Italian ‘bambino’, ‘bimbo’ broadly refers to be a person who offers nothing but their pretty face. Or sexy body, depending how crude you want to be. Define the offer of nothing. Define a pretty face. Like pornography, everybody knows it when they see it, yet when pressed to codify it, you get a litany of edge cases, informed by media consumption. It’s only grown harder after the internet exploded the monoculture and media consumption became highly individualized and esoteric.
‘Bimbofication’, the process of become a bimbo, seems to have been coined by the moral panic over rock & roll in the eighties. Music videos appeared a promotional tool in the end of the 70s, MTV started broadcasting in 1981, and by the mid-eighties there was a market of parental resources warning that children would be corrupted by images of violence, materialism, and the sexual exploitation of women. The most widely cited usage of the term ‘bimbofication’ is an article by Jon Pareles called ‘Sex, Lies, and the trouble with video tape’, which was actually a defense of MTV against the claims of Dr. Sut Jhally about its portrayal of women. Pareles describes MTV having “two minutes of bimbofication per one hour” and this memorable phrase shows up over and over in discussions of censorship. Usage of ‘bimbofication’ drops off in magazine articles around 2000. Then, in 2009, there is a gigantic spike in usage as Amazon facilitates digital self-publishing and the web in inundated by ebooks with ‘bimbofication’ in the title and promotional material.
Nine years of collage, being torn apart and reassembled in the whisper-networks of the pre-facebook internet. A neologism goes from describing a moral panic to embodying multiple genres of erotic art and writing. Perhaps that describes the origin of many parasexualities. In a society slow to discuss the complexity of sex, how do we learn except by imitating moral panics? Isn’t that what sadism and masochism were in the first place? People imitating the reviled authors de Sade and von Sacher-Masoch? Now we embrace all those supposedly corrupting us – pink pop music and vapid gossip rags and bleached blonde porn stars and famous sex tapes and trashy anime – using the language of those worried we would be corrupted.
I think part of ‘bimbofication’ is that it describes sexuality as a process, a becoming. A perpetual panic. A perpetual crisis. That can be a crisis of many things – religion, ethics, gender, social standing. Thus the narrative of transformation. There are as many ‘-fications’ as there are crises – whorification, slutification, stepfordization, nerdification, gothification, sissyfication, princessfication, etc. Overcoming an internalized panic is always a crisis and how many of us are overcoming, even? The appeal of transformation, much like suicide, is to cut the Gordian knot within our soul.
Will ‘bimbofication’ persist? I don’t see why not. We still call people ‘luddites.’ We still call people ‘tankies.’ God only knows what it will mean in twenty years. Language churns fast and releases slowly. Pieces of the collage get everywhere. The kids will have their own weird shit to feel embarrassed about, after all.